Home

BBB issues progress report on Children’s Food & Beverage Advertising Initiative, announces Nestlé USA as new participant: Major U.S. Food and Beverage Companies Comply With Pledges On Kids’ Advertising

The Council of Better Business Bureaus today released its first report on the progress that participants in BBB’s groundbreaking self-regulation program—the Children’s Fo¬od & Beverage Advertising Initiative— have made in changing the children’s food and beverage advertising landscape. BBB has assessed the participants’ compliance with their pledges regarding child-directed advertising of their food and beverage products and concluded that the participants met their pledge obligations and that the few minor compliance issues that occurred have been remedied. BBB also announced today that Nestlé USA, maker of Juicy Juice® and Nestlé® Nesquik®, has joined the Initiative.